Digital Marketing (1)

Skills and Qualifications:

  • Excellent skills to analysis, communicate and data-driven thinking.
  • At least 2 – 3 years of working experience in digital marketing related jobs.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website and mobile analytics tools (ex: Google Analytics, Flurry).
  • Ability to identify business objectives and make appropriate measurement plan based on business objectives.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.
  • Experience with A/B and multivariate experiments will be plus.
  • Experience with offline marketing will be plus.
  • Experience Required: More than or equals to 2 yearsExperience with A/B and multivariate experiments will be plus.

Job Description:

  • Plan and execute all webs, SEO/SEM, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Education Level: Bachelors in related fields.

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